About Us

Being green means different things to different people. Manufacturers, architects, designers, specifiers, government agencies and activists can look at the same issue and see something wildly different, IN fact, that’s the case most of the time. Add the growing need to incorporate sustainability into day-to-day corporate and personal life, and you’ve got a perfect storm of misinformation, disinformation, green wash and the bottom line.

More than ever, clarity is essential, the truth counts and spin has spun out. Consumers want green. But how do you get there?

Standing behind ecoScorecard is Viridity. We work with executive management teams to develop a full circle view of environmental standards and a company’ internal and external actions. We show where the gaps are, and we provide the roadmap necessary to make the right changes.

No consultant-speak. No pandering. No shining white city on the hill visioning sessions. Viridity delivers a clear analysis of what has to be done to fulfill the needs of the green consumer and a plan to make the analysis real.